What is Calm-U?

"Hi, I'm Calum — the founder of Calm-U, a brand built around the trifecta of board sports: surf, skate and snow.

Growing up, I loved being out in the water or up in the moutains on holidays, walking into surf, skate and snow shops — the logo designs, the graphic illustrations on tees and hoodies, and the smell of wax filling the room. That passion inspired me to channel my love of graphic design into creating my own unique designs.

Calm-U is about the practice of calming yourself. The best waves and the fluffiest snow come during or after a storm — so you have to learn to embrace it and stay calm.

That idea applies to mental, emotional, and physical challenges too. Embrace the storm, learn from it, and grow.

I partnered with Live Ink, a print-on-demand company who bring my designs to life and deliver them to customers across the world. Every Calm-U garment is made from organic, sustainable materials, printed with 100% renewable energy and eco-certified inks.

But this is just the beginning. In the coming years, I'm hoping to take things even further — putting Calm-U designs onto eco-friendly, sustainable boards."

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